November 15, 2011 (Golden, Colo.) – ServiceMagic, Inc., the leading online source for connecting consumers to pre-screened professionals, announced today that Brandon Ridenour has been appointed as the Chief Technology Officer and Chief Product Officer of ServiceMagic, Inc. Mr. Ridenour will manage product and ecommerce development for the company.
Prior to joining ServiceMagic, Mr. Ridenour was the Senior Vice President of eCommerce at Nutristystem, Inc. for just under five years where he drove the redesign for Nurtisystem.com and led Nutrisystem’s expansion into the Canadian marketplace through the creation and launch of Nutrisystem.ca. Preceding Nutrisystem, Mr. Ridenour worked at Scholastic for almost two years as the Director of eBusiness solutions where he focused on strategy development, and user experience design for Scholastic’s online properties.
“Brandon is a highly strategic thinker who understands how to balance an aggressive pipeline of new revenue generating initiatives,” said Chris Terrill, CEO of ServiceMagic. “We welcome his strong focus and leadership to the ServiceMagic team.”
About ServiceMagic®, Inc
ServiceMagic is the nation’s leading website connecting consumers with screened and approved, customer-rated local service professionals. An established resource for homeowners since 1999, ServiceMagic also provides an extensive collection of home improvement articles, videos and DIY tips. Headquartered west of Denver, ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI). Stay connected to ServiceMagic on our media room, Facebook fan page and Twitter page.
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Contact:
Brooke Gabbert
303.963.8173




