by servicemagic on January 16, 2012
FOR IMMEDIATE RELEASE
GOLDEN, CO, January 16, 2012 – ServiceMagic, Inc., the leading online source for connecting consumers to pre-screened professionals, announced today that Lisa Peterson has been named Senior Vice President of Marketing for ServiceMagic, Inc. Ms. Peterson will oversee marketing and branding initiatives for the company.
Prior to joining ServiceMagic, Ms. Peterson was the Vice President of Marketing for ProBuild Holdings where she was responsible for building and managing brand strategy for a portfolio of four brands. Prior to ProBuild, she served as Director of Global Marketing and Product Portfolio Management at Johns Mansville. She holds a Masters in Business Administration from Harvard University Graduate School.
“Lisa brings a wealth of experience in building brands and managing brand strategy,” said Chris Terrill, CEO of ServiceMagic. “Her background will be invaluable to the ServiceMagic team as we look to take our brand to the next level.”
About ServiceMagic®, Inc
ServiceMagic is the nation’s leading website connecting consumers with screened and approved, customer-rated local service professionals. An established resource for homeowners since 1999, ServiceMagic also provides an extensive collection of home improvement articles, videos and DIY tips. Headquartered west of Denver, ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI). Stay connected to ServiceMagic on our media room, Facebook fan page and Twitter page.
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Contact:
Brooke Gabbert
bgabbert@servicemagic.com
303.963.8173
by servicemagic on November 15, 2011
November 15, 2011 (Golden, Colo.) – ServiceMagic, Inc., the leading online source for connecting consumers to pre-screened professionals, announced today that Brandon Ridenour has been appointed as the Chief Technology Officer and Chief Product Officer of ServiceMagic, Inc. Mr. Ridenour will manage product and ecommerce development for the company.
Prior to joining ServiceMagic, Mr. Ridenour was the Senior Vice President of eCommerce at Nutristystem, Inc. for just under five years where he drove the redesign for Nurtisystem.com and led Nutrisystem’s expansion into the Canadian marketplace through the creation and launch of Nutrisystem.ca. Preceding Nutrisystem, Mr. Ridenour worked at Scholastic for almost two years as the Director of eBusiness solutions where he focused on strategy development, and user experience design for Scholastic’s online properties.
“Brandon is a highly strategic thinker who understands how to balance an aggressive pipeline of new revenue generating initiatives,” said Chris Terrill, CEO of ServiceMagic. “We welcome his strong focus and leadership to the ServiceMagic team.”
About ServiceMagic®, Inc
ServiceMagic is the nation’s leading website connecting consumers with screened and approved, customer-rated local service professionals. An established resource for homeowners since 1999, ServiceMagic also provides an extensive collection of home improvement articles, videos and DIY tips. Headquartered west of Denver, ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI). Stay connected to ServiceMagic on our media room, Facebook fan page and Twitter page.
# # #
Contact:
Brooke Gabbert
bgabbert@servicemagic.com
303.963.8173
