FOR IMMEDIATE RELEASE
ServiceMagic Hires Rebecca Yaffe as Creative Director
Rebecca Yaffe
October 13, 2011 (Golden, Colo.) – ServiceMagic, Inc., the leading online source for connecting consumers to pre-screened professionals, has appointed Rebecca Yaffe as Creative Director. Yaffe is responsible for managing all online and offline creative projects, and will be instrumental in creating visual design and copy to help expand the ServiceMagic brand.
“Rebecca brings years of practical ecommerce creative experience to the table and will help us refine the creative expression of our core brand,” said Chris Terrill, CEO of ServiceMagic. “She will give our new product initiatives the necessary creative appeal to break into new markets.”
Prior to joining ServiceMagic, Yaffe was the Creative Director of eBags.com, where she was in charge of creative development across the company and recently oversaw the creative design of their new site, Handbags.com. Preceding eBags.com, Yaffe served as the Senior Interactive Art Director/Web Designer at Qwest Communications.
About ServiceMagic®, Inc
ServiceMagic is the nation’s leading website connecting consumers with screened and approved, customer-rated local service professionals. An established resource for homeowners since 1999, ServiceMagic also provides an extensive collection of home improvement articles, videos and DIY tips. Headquartered west of Denver, ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI). Stay connected to ServiceMagic on our media room, Facebook fan page and Twitter page.
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Contact:
Brooke Gabbert
303.963.8173
