Our History

In 1998, company co-founders Rodney Rice and Michael Beaudoin recognized the need for an efficient way for homeowners to find and connect to quality service professionals. With the Internet quickly becoming a primary consumer research tool, Rodney and Michael founded ServiceMagic in December 1998 and began building a network of qualified, skilled, licensed and insured home service providers to help consumers find the right professionals in their area. ServiceMagic.com went live in October 1999 and since then has provided consumers an efficient and easy way to find home service providers and is the most cost effective way for professionals to find new customers. In September 2004, IAC acquired ServiceMagic; the company operates as an independent brand.